Chinook book is an american based business that, since its founding, has distributed over 250 million green and local coupons. They have worked with thousands of schools, non-profits and community groups who raise funds for their organizations through the sale of Chinook Book.
The challenge was to create a fresh new look but keep the vibe of the old website. They needed the offers to stand out more, to be more visible to the user. Also, the client's main request was to inform the user that they also have a mobile app and they needed the user to download it.
The interface is minimalist following the principles of clear visual hierarchy, good readability, intuitive navigation and aesthetic pleasure from visual perception.